Hey there, Back in 2019, when I got a job at FSSAI (without an interview), I started getting multiple messages from college students every day to guide them on how to get a job there. Since I had already done it, it wasn’t rocket science for me. But I knew personal branding was relatively a new concept to my audience, so I made a video about my story: https://youtu.be/iHL9qHD_K2o Some students said I just got lucky. Some students said they were inspired. But only a few of them tried posting...
almost 3 years ago • 3 min read
Hey there, Let’s play a game today. Can you spot a mistake new creators are making in the following two examples: Example 1: I got on a phone call with a friend who wanted to get started with content creation in the coding (software development) space. He said he has set goals for his IG reels as well. What’s the goal? you might ask. Well, he wanted to hit 30K followers within 6 months. Isn’t setting goals a good thing, Areeb? Of course, it is. We all need goals not just in social media, but...
almost 3 years ago • 2 min read
Hey Reader, If you have been on social media, you must have seen videos and posts pop up all the time, where a young guy or girl made a fortune, landed their dream job or went viral. When Elon Musk makes another 10 Billion Dollars, you probably don’t care. But when a guy/girl just like you, maybe even younger lands a job that pays 25 lakhs per annum, you feel something burning in your stomach. It’s an uncomfortable feeling. You want it to stop. But you can’t really stop it, can you? Don’t...
almost 3 years ago • 2 min read
You have been lied to. You have been taken advantage of. The sad part about this is, that personal branding gurus, don’t even know they are doing something wrong. Heck, even I used to advocate for personal branding. But the personal branding cult is going in a direction that I definitely don’t like. They are probably telling you to do things that won’t yield solid results in the long run either. I don’t want them to take advantage of you. And that’s why in this issue, I’m going to spill the...
almost 3 years ago • 4 min read
If you are a small creator (less than 5k followers), it’s super difficult to get noticed in a sea of noise. Plus it’s frustrating because not only you are trying your best, but you also see other big creators posting stuff like ‘Culture is Everything’ and getting 50,000 likes. And then you think to yourself: ‘Is it even worth it?’ Believe me, it’s worth it. But you need a concrete strategy to cut through the noise. By the end of today’s issue, you will have learned 3 powerful ways to get...
almost 3 years ago • 3 min read
I have good news and bad news for you. Good news: Content creation has never been easier, and you can get started today. Bad news: Content creation has never been easier, and that’s why you could easily get lost in the sea of noise. The problem with most beginners is, that they don’t have a process to follow. But, you don’t have to worry about that because below are the exact steps I used to build a combined following of 75K+ followers across YouTube, LinkedIn & Instagram) in a hyper-niche...
almost 3 years ago • 4 min read