I have good news and bad news for you.

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Good news: Content creation has never been easier, and you can get started today.

Bad news: Content creation has never been easier, and that’s why you could easily get lost in the sea of noise.

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The problem with most beginners is, that they don’t have a process to follow.

But, you don’t have to worry about that because below are the exact steps I used to build a combined following of 75K+ followers across YouTube, LinkedIn & Instagram) in a hyper-niche domain.

Let’s get started.

Step 1: Research

You probably spend time on a couple of platforms and consume a certain type of content. Ask yourself the following questions to do your research.
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While answering, don’t think about whether your interests will make you money or not. First, we are trying to know ourselves better, and you should do that without a filter.

• Who are my favourite creators?
• Why do I watch them?
• On which platform do they primarily create?
• Which topics do I find myself watching repeatedly?
• To know the best case scenario:

To take it a step further, the following questions will help you position yourself:

• If _____ was included in their content, it would be amazing!
• If _____ was removed from their content, it would be amazing!

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Step 2: Pick One Platform

As a beginner, I wouldn’t recommend creating content for 5 social media platforms simultaneously. That’s why it’s important to go all in with 1 platform only. Once you gain momentum, you can start cross-promoting and re-purposing on other platforms.

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So, which platform should you pick?

It depends on your goal.

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If you quickly (within 3-6 months) want to generate business, find clients for freelancing services or make a network of like-minded people, LinkedIn & Twitter are best.

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If you want to get lucrative brand deals in the future, want to conduct interviews with people, want to do tutorials or explain a concept in detail, YouTube is the best platform.
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As far as Instagram goes, I wouldn’t recommend making it your primary platform, because of way too many algorithmic changes over the last few months.
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You want to keep your sanity while creating content. And currently, IG seems to take that away from a lot of creators.
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Ideal scenario: 1 Social Media platform (YouTube) + Newsletter

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Step 3: Define Your Niche

Let’s take an example.

You are interested in:

• Gaming
• Apple products
• Kite-flying
• Travelling
• Masala Chai (Tea)

Your strengths are:

• Gaming
• Designing pitch decks
• Simplifying complex concepts

Now demand is a challenging part.

Why? You may ask.
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Because you could take the example of a top gamer like Carryminati and say that there’s ‘demand’ for him. Similarly, you could find a top kit-flyer who’s making $10K a month.
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From a distance, every domain looks lucrative and ‘in-demand’.

But the truth is, any domain is lucrative if you are in the top 1% of that domain.
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So, don’t overthink this step unnecessarily. Pick a few topics and start creating content about them. You won’t be able to ‘find’ your niche before posting content.
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Most creators refine their niche over time after getting feedback. So, I’d recommend letting go of your expectation to have a perfect niche from the get-go.
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Step 4: Define Content Pillars

Content pillars will help you to create a variety of content throughout a month, while still sticking to your niche.
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Let’s say you have decided to talk about Pitch Decks.

Examples of content pillars could be:

• Pitch Deck Design
• Tools to design
• Communicating your product’s idea
• Pitch Decks for Startups
• Pitch Decks of famous unicorns

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Similarly, you can decide 3-5 pillars for your niche as well.

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Step 5: Define Your Audience

If you create for everyone, you end up creating for no one.

Nailing your audience persona is important if you want your audience to engage with your content and ideally become your superfans.

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Answer the following questions to gain clarity about your audience.

• Who is your ideal audience
• Where do they hangout (Social Media Platform)
• What problems are they facing?
• What are their top 3 desires?

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If you feel difficulty answering these questions, simply ask yourself:

‘What did my past 3-year-old self need to know back then, that I know right now?’​
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Step 6: Decide Frequency

Frequency isn’t about creating 64 pieces of content every day.

You could be creating 3 posts per week and that is completely fine too.

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But, to reduce cognitive load every morning before you post, you need to decide:

• How many times will I post in a week?
• On which days will I post?
• At what time will I post?

Again, there’s no hard and fast rule. You have to experiment and then finalize your content frequency.

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Step 7: Build Distribution

Chances are, if you post something for the first time, no one will engage or interact.

And that’s fine.
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To increase engagement on LinkedIn, Instagram, and Twitter, you’d need to engage with others’ content.

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For YouTube, try to be an active participant in FB groups, telegram groups, and subreddits related to your niche. Help other members of those groups so that when you post your video, it doesn't feel spammy.

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So, here’s to summarize, these are the 7 steps to get started with content creation:

Step 1: Research

Step 2: Pick One Platform

Step 3: Define Your Niche

Step 4: Define Content Pillars

Step 5: Define Your Audience

Step 6: Decide Frequency

Step 7: Build Distribution

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I hope this will help you get started on your journey to create content and create the impact you always wanted to.

I know you will do great, and know that I’m rooting for your success!

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Liked this newsletter? Let me know by simply replying to this email.

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Have a great weekend!

Areeb

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